Briefing document outlining the external environment of the Museum of London. The impact of Brexit and unemployment in the United Kingdom, population demographics, media technology, and sustainability were concerned. This briefing document does not focus on the impact of COVID-19, as it is made in a previous period. A recommendation for the improvement of the institution's sales and marketing strategy has also been made with regard to the utilization of online marketing and social media.
Keywords: #briefing, #external environment, #Brexit, #unemployment, #demographics, #social media, #marketing strategy.