Bulb Energy has been working at the UK Energy market since 2015. The organization’s field of action and its competitive advantage over the “Big Six energy suppliers” is its emphasis on renewable energy. This report's purposes are primarily reinforced by the explanation of the role of marketing to the organization and the significance of marketing in achieving the company’s objectives. Core findings of the report are as follows:  
1. The marketing aim of Bulb Energy is to understand the consumer to such a great extent that the product or service offered is tailored for him and sells himself. 
2. The macroenvironment influences the company's marketing activity, especially due to the impact of economic and political factors.  
3. The marketing department of the company is typical for any medium-sized organization.  
4. The importance of the marketing function lies in collaboration with other departments.  
The report aims at 2000-2500 words.
Keywords: #marketing, #marketing function, #macroenvironment, #marketing department, #importance of the function