The research skills essay utilized the social cognitive theory that underlines the social origins of thoughts and actions and pinpoints on active cognitive processes and the human ability for self-regulation in the context of Tesco’s planned job cuts. In summary, this essay aimed to investigate the impact on Bandura’s social cognitive theory and consider that the personal, environmental and behavioural factors have a massive impact on conduct, as evident from the examined studies and analyses. Especially in the customer service that is a good asset as it is a significant element of companies' success making online deliveries. Additionally, the social norms are an excellent technique of magnifying the impact of present good behaviours when they cannot bring out those decent behaviours independently. Therefore, the researchers of the social cognitive theory are highly stimulated to explore the factors that could specifically impact consumer behaviour and the behaviour of staff. The essay aims at 1500 words.
Keywords: #social cognitive theory, #Bandura, #social norms, #consumer behavior, #research skills