This presentation's fundamental question is how and does the online servicescape influence customers to buy more online stores. This presentation argues that online shopping should create emotional reactions such as interest, surprise, anger/frustration, and even disgust to sell more and give customer emotional satisfaction.
Numver of slides: 9
Keywords: online servicescape, online, store, shopping, emotions.
THE ONLINE SERVICESCAPE: WHAT DO WE KNOW AND WHICH ARE POSSIBLE RESEARCH DEVELOP
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